Why I'm Hot for Cold Calling

A savvy account representative explains the business of turning prospects into profits. Her pitch: how your product helps them

I just read your column, "Dialing for Dollars" ("My Company," 11/6/2001). Ouch! I've been in sales and sales training for over a dozen years, and I've sold a variety of products and services. I actually like cold calling. May I make a suggestion?

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