Reaching Women "Offline and Online"

Survival skills are second nature to iVillage CEO Douglas McCormick, who sounds off on innovation, ads, and dot-com idiots

If you were looking for a company that exemplified the dot-com boom, iVillage would fit the bill. One of the first dot-coms, iVillage set out to be a community for women who wanted to share information about everything from parenting to bad dates. The company went public in March, 1999, and saw its stock soar to $130 a share within a few weeks.

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