Strategy in Scary Times

For entrepreneurs beset by fear and uncertainty, McKinsey strategist and author Hugh Courtney has this advice: He who hesitates is lost

Now that the war against terrorism has shattered any hope of a quick economic turnaround and upended the strategic planning at companies of all sizes, an understandable response might be paralysis. However, that option would likely prove fatal, says Hugh Courtney, consultant with the global strategy practice at McKinsey & Co. in Washington, D.C., and author of 20/20 Foresight: Crafting Strategy in an Uncertain World.

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