Strategy in Scary Times
Now that the war against terrorism has shattered any hope of a quick economic turnaround and upended the strategic planning at companies of all sizes, an understandable response might be paralysis. However, that option would likely prove fatal, says Hugh Courtney, consultant with the global strategy practice at McKinsey & Co. in Washington, D.C., and author of 20/20 Foresight: Crafting Strategy in an Uncertain World.
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