Table: What Needs Fixing at Gap Inc.
2000 SALES STORE NAMES (Billions) STORES KEY CHALLENGE
GAP $7.4 2,759 Figure out whether it's a reliable DIVISION purveyor of basics, a pipeline to new fashion trends, or both
BANANA 1.6 422 Offer a better fashion mix, REPUBLIC especially in menswear
OLD NAVY 4.6 732 Appeal to grownups again, not just teens, while maintaining an identity distinct from Gap stores
Data: Sanford C. Bernstein & Co., company reports, BusinessWeek