If You Can't Beat 'Em, Buy 'Em

GM Chairman Jack Smith explains the carmaker's new Asian strategy and how its Keep America Rolling campaign is goosing sales

The last time General Motors sold a locally built car in Japan, Franklin D. Roosevelt was in the White House and the big news was Nazi Germany's invasion of Poland. The year was 1939. Now, 62 years later, GM (GM ) is reentering the Japanese market with a locally made, 1.5-liter hatchback called the Chevrolet Cruze. But this time around, the world's largest auto maker is outsourcing production -- to Suzuki Motor. (GM Japan opened an assembly plant in Osaka in 1927. The company ceased operation in 1941.)

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