Richard Branson's Go-for-Growth Strategy

Virgin's flamboyant CEO is buying planes from carriers that are cutting back to see ourselves through to the good times again

It's not easy finding an investor who has devised a growth strategy since September 11, much less one who has sunk money into the Asia-Pacific region. But that's exactly what Richard Branson, the flamboyant CEO of British-based Virgin Group, is doing. Virgin is nothing if not diversified -- with units ranging from Virgin Cola soft-drinks to Virgin Mobile cell phones and the Virgin MegaStore chain of CD and movie retailers. And one of his industries is airline service, of all things, through Virgin Atlantic Airways and now, Virgin Blue.

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