A Big Rebound for the Jordan Effect

MJ's relaunched NBA career promises to be an economic boon for everything from sneaker sales to tourism in Washington

His Airness is back, and America is thrilled -- especially Corporate America. After months of playing cat-and-mouse with the media, Michael Jordan has decided to lace 'em up one last time. The 38-year-old Chicago Bulls legend, who joined the Washington Wizards front office just more than a year ago, made his comeback to the National Basketball Assn. official last week -- and the billion-dollar empire built around him couldn't be happier.

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