Table: Kids Know Best

Nearly three-quarters of parents who shop at Web stores let their kids participate. Here's how children influence their parents' online buying decisions:

Parents who let children:

POINT AND CLICK 48% SUGGEST WEB SITES 42% GUIDE POINT-AND-CLICK PROCESS 34% PARTICIPATE IN CHECK-OUT 33%

(Parents could give more than one response, so total does not add up to 100%.)

Data: NFO WorldGroup

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