Add Online Ads to the Damage Report

Millions of dollars were lost when sites pulled ads to handle traffic surges following Sept. 11. That traffic, however, could be a savior

An already beleaguered online advertising market suffered more blows after the Sept. 11 terrorist attacks on Manhattan's World Trade Center and the Pentagon. Although sites for major news organizations saw unprecedented spikes in traffic in the hours and days immediately following the attacks, many lost millions of dollars in revenue as they pulled ads down to accommodate the surge in use. And in the aftermath, analysts think online ad spending could suffer for months to come before turning around again.

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