Brass-Knuckle Marketing vs. the Pirates

Tired of being ripped off, companies like Microsoft and DirecTV are using in-your-face tactics against intellectual property thieves

New York subway rider Mark Milone has grown accustomed to seeing ads from top brands such as Nike and Johnny Walker, as well as a smattering of lesser brands like Willens & Baker (slogan: 1-800-DIVORCE -- When a diamond is not forever), on his subterranean jaunts. In recent months, these innocuous spots have given way to ominous ads that have left even jaded Gotham residents such as Milone, a New York attorney, slack-jawed.

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