Table: Losers

Amazon and Yahoo! lost brand clout when the dot-com bubble burst. Xerox did itself in with turbulence in the executive suite, while Ford got run over by the Firestone tire controversy.

2001 2000 BRAND BRAND VALUE VALUE RANK BRAND ($BILLIONS) ($BILLIONS) % CHANGE

45 XEROX 6.0 9.7 -38 76 AMAZON.COM 3.1 4.5 -31 59 YAHOO! 4.4 6.3 -31 62 DURACELL 4.1 5.9 -30 8 FORD 30.1 36.4 -17

Data: Interbrand, Citigroup

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