Table: Best in Class

How some big brands stack up in two industries

AUTOMOTIVE

RANK BRAND PERCENT CHANGE IN BRAND VALUE

8 FORD -17 12 MERCEDES 3 14 TOYOTA -1 21 HONDA -4 22 BMW 7 35 VOLKSWAGEN -6 48 HARLEY-DAVIDSON NA

TECHNOLOGY

RANK BRAND PERCENT CHANGE IN BRAND VALUE

3 IBM -1 6 INTEL -11 15 HEWLETT-PACKARD -13 16 CISCO -14 24 COMPAQ -15 32 DELL -13 49 APPLE -17 64 TEXAS INSTRUMENTS NA

Data: Interbrand, Citigroup

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