Table: The Battle for Eyeballs

Investors turn to financial portals more than brokers' sites

NUMBER OF PEOPLE VISITING SITE IN JUNE (MILLIONS)

AOL PERSONAL FINANCE 12.2* MONEYCENTRAL.MSN.COM 5.4 QUICKEN.COM 2.0 FIDELITY.COM 1.9 ETRADE.COM 1.6 SCHWAB.COM 0.9

* May

Data: Nielsen NetRatings, Jupiter Media Metrix

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