Table: Murphy's Law

Rodale's new president, Steve Murphy, has been shaking up the low-key publisher:

-- Dismantled the book and magazine units and reorganized company by subject areas such as organic living, men's and women's health, and sports

-- Has saved an estimated $40 million so far by streamlining operations, such as consolidating 10 purchase departments into one

-- Hired a high-powered team from places such as Time Inc., Gruner + Jahr USA, Little Brown, Saveur, and even the White House

-- Launching two magazines, Organic Style and MH-18--a version of Men's Health for teenage boys

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