Table: Son's Broadband Gambit

It's a Great Deal for Consumers...

-- The service will be five times faster than the existing competition

-- The monthly charge of $18.50 will be half the price of NTT

-- The first 1 million users get free installation

...But Analysts Doubt Son Can Pull It Off

-- Building the network will cost up to $1 billion

-- Son needs 3 million users to make money, and Japan has only 175,000 ADSL lines now

-- A price war is likely with NTT, which owns the switching stations Softbank needs

    Before it's here, it's on the Bloomberg Terminal.