Online Extra: Where SAP Stands in Four Key Markets

After starting off in 1972 as a supplier of financial applications for corporations, SAP has grown into a behemoth supplying programs for practically every major company task, from handling customer relationships to tracking suppliers. Here's how it's doing in each of its main software markets:

Basic Corporate Applications

SAP is the dominant seller of financial and human resources software, with a 32% share expected this year -- leading Oracle and PeopleSoft. The market is growing at less than 10% per year, though. So it needs to expand elsewhere.

Basic Corporate Applications

Customer Management

After years of stumbling, SAP hopes to gain on leader Siebel Systems in the market for salesforce, e-commerce, and customer-service products. It has just a 2% share, so this area is a big question mark.

Customer Management

Supplier Management

Thanks to its background in manufacturing-planning software, SAP has established a strong beachhead in supply-chain management applications. It's expected to hold a 9% market share this year, behind only market leader i2 Technologies.

Supplier Management

E-Marketplaces

SAP is a player due to its alliance with marketplace pioneer Commerce One, the leader in software for public e-marketplaces. The two have landed 40 joint customers. They just announced private-exchange software -- the new hot spot.

e-Marketplaces

*Estimates

DATA: AMR Research Inc.

Before it's here, it's on the Bloomberg Terminal.
LEARN MORE