Making Your Application Shine's Linda Abraham has helped over 1,000 students through the application process. Here's her advice on what to emphasize -- and what to avoid

Linda Abraham founded in 1997, after three years as an essay consultant. To date, she has worked with over 1,000 prospective MBAs on their application strategies. She has lots of ideas about innovative ways MBA candidates can market themselves to admissions committees in personal statements and essays.

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