Softbank's Son: "People Call Me Crazy...I Don't Care"

The Japanese tech honcho is rolling out ultrafast and ultracheap DSL service, even though analysts say he'll go bankrupt

Masayoshi Son may be just 5-feet, 3-inches, but he isn't afraid to pick a fight. On June 19, the president and chief executive of Softbank Corp. announced an accelerated rollout of the world's fastest and cheapest asymmetric digital subscriber lines. For just $18.50 a month -- one-third the cost of the competition -- consumers can access the Internet at top speeds of 8 megabits per second, five times faster than conventional ADSL lines.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.