Chico's FAS: How It Got Its Groove Back

The fashion retailer refocused on a customer, a look, and an ambience--and added a few sales tricks

When Marvin J. Gralnick retired in November, 1993, as CEO of Chico's FAS Inc. (CHS )--the women's apparel chain he started with wife Helene a decade earlier--the company had just gone public, the business was strong, and the Gralnicks looked forward to years of leisure.

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