Small Change for B2B Vendors

A new survey finds that businesses remain more comfortable about buying, rather than selling, over the Internet

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When it comes to business-to-business on the Internet, more companies would rather buy than sell. In its survey of fast-growth companies, PricewaterhouseCoopers (PwC) found that 59% of so-called "trendsetter" companies are buying from other businesses over the Internet, accounting for slightly more than 8% of their last quarter's purchases, on average. Only 25% of such companies, however, are selling to other businesses over the Internet.

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