Table: What's Cooking at Kraft

NORTH AMERICAN CATEGORY MAJOR BRANDS SALES, 2000

CHEESE Kraft, Velveeta $2.58 billion COOKIES* Oreo, Chips Ahoy! 1.69 CRACKERS* Ritz, Premium, Triscuit 1.64 COFFEE Maxwell House 1.21 COLD CEREAL Post 1.20 COLD CUTS Oscar Mayer, Louis Rich 1.03

* Brands acquired in December purchase of Nabisco

Data: Kraft, Goldman Sachs

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