Table: Financial Advice in New Guises

www.etrade.com

Firm is teaming up with Ernst & Young to offer online and phone advice

www.fidelity.com

Portfolio analysis breaks down holdings of Fidelity and outside funds

www.merrilllynch.com

Clients can compare Standard & Poor's stock research with Merrill's analyst reports

www.morganstanley.com

Will soon offer direct feeds of clients' data from other institutions into unified financial statements

www.salomonsmithbarney.com

Broker can "embed" research reports, Webcasts in customers' online statements

www.schwab.com

Portfolio Consultations combine online tools with brokers' advice in financial plans

www.ubspainewebber.com

Real-time reports on performance of firm's money managers vs. the market

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