Table: Endemol's Formula
Develop program concepts such as Big Brother in the Netherlands, then produce local-language versions tailored to markets around the globe.
Since Spain's Telefónica paid $5.5 billion in stock to buy it last year, Endemol has launched a Latin American division and moved into Southern Europe. The French version of Big Brother, called Loft Story, is a gigantic ratings hit.
News from Big Brother shows are sent via text message to fans' mobile phones. And the program's Web site allows users to bet on who will be last out of the house.