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Commentary: Sorry, Steve: Here's Why Apple Stores Won't Work

New retail outlets aren't going to fix Apple's sales

By Cliff Edwards

For years, Apple Computer (AAPL ) CEO Steven P. Jobs has tried working with retailers to make shopping for Apple's stylish products as appealing as using them--everything from setting up kiosks to special sections adorned with Apple's Think Different posters. Still, the computer maker's share has fallen, and Jobs figures he knows why. "Buying a car is no longer the worst purchasing experience. Buying a computer is now No. 1," he griped at the MacWorld trade show in January.