Table: An Unlikely Success
A year after buying it for the real estate, McDonald's is eyeing the chain for expansion. Here's a snapshot of Boston Market:
ANNUALIZED SALES: $700 million (up 8% from last year)
OUTLETS: 702 (down from 860 last year)
BEST-SELLING ITEMS: Rotisserie chicken, meat loaf
AVERAGE CHECK: $9.60 a person, vs. $4.75 for McDonald's
Data: McDonald's, Technomic Inc.