Flat-Screen Prices Take a Dive

Is a price war brewing now that the $500 barrier has been broken? In this Q&A, an NEC-Mitsubishi exec sheds some light on the outlook

When prices on flat-panel monitors plunged last fall, industry insiders blamed inventory pileups and wider availability of liquid crystal display (LCD) panels. A temporary dip, they claimed. But oversupplies have persisted and the urge to move product seems about to turn into a full-blown price war. In mid-April, NEC-Mitsubishi Electronics Display of America, the largest supplier, cut prices for its 15-inch flat-panel monitor by $200, to $549. Competitors are expected to follow. That's down from the $1,000 pricetag for most flat panels eight months ago.

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