Peet's: Not Your Average Joe

Rather than go toe-to-toe with Starbuck's, the upstart vendor of gourmet coffee has its own strategy -- one investors seem to like

In the battle for specialty-coffee supremacy, there is Starbucks (SBUX ), and there is everyone else. But if Peet's Coffee & Tea Inc. (PEET ) has its way, it could command similar dominance in the fresh-roasted, whole-bean market.

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