Company Loves Misery

When it comes to profiting from others' misfortunes, pessimistic-products marketer is crying all the way to the bank

Despair Inc. is one dot-com venture whose prosperity depends on others' abject failures. Losers, underachievers, pessimists, cynics, nihilists -- this is the Web site for you. Massive layoffs, the burst of the Internet bubble, the crash of the Nasdaq -- this is the stuff that rings Despair's cash register.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.