Haberdashers Team Up for the Tie

The Men's Apparel Alliance declares war on the business casual trend that many say is out of control. Is it just a rearguard action?

Closet those khakis. Deep-six those sandals: The Men's Apparel Alliance, an ad hoc group of haberdashers and clothing outlets, hopes to stamp out the recent trend toward five-day "business casual" at the office. The group has assembled a multimillion dollar war chest, a PR team, and a sharply dressed spokesman, designer Joseph Abboud. Its mission: Do for America's suit-and-tie trade what the "Got Milk?" campaign did for the dairy business.

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