Resume: Mikhail Y. Lesin

BORN

1958 in Moscow.

AD MAN

Launches Video International, one of Russia's first advertising agencies--and now its biggest--in 1992.

TV EXEC

Officially leaves Video International in November, 1994, for state-controlled news agency RIA Novosti; heads state-owned TV Novosti in 1995.

SPINMASTER

Moves into the Kremlin in 1996, where he is a key figure in crafting the blitzkrieg TV-ad campaign for then-President Yeltsin's reelection. In 1997, promoted to deputy head of state-owned national-TV network RTR, a company with which Video International has exclusive rights to sell ad time.

PUTIN'S POINT MAN

Appointed Russian Press Minister in July, 1999. Seen by Russian media observers as Putin's enforcer in clamping down on Russia's only independent national TV network, NTV.

Data: BusinessWeek

    Before it's here, it's on the Bloomberg Terminal.
    LEARN MORE