Table: P&G's Slumping Brand Lineup

Seven of Procter & Gamble's top nine brands lost market share last year *

2000 % CHANGE PRODUCT MARKET SHARE VS. 1999

ALWAYS Feminine-protection pads 38.6% -1.1

TIDE Laundry detergent 38.3% 0

BOUNTY Paper towels 39.0% -1.8

CHARMIN Toilet tissue 29.4% -0.3

DOWNY Fabric softener 46.4% -0.1

FOLGERS Coffee 33.0% -0.1

PAMPERS Disposable diapers 24.5% -0.7

PANTENE Hair-care products 13.1% +0.2

PRINGLES Potato crisps 5.4% -0.9

* U.S. sales in food, drug, and mass discount stores only

Data: Information Resources Inc.

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