Chrysler's Troubled Product Strategy...Has Management Scrambling for Fixes

Chrysler's Troubled Product Strategy...

-- The new Jeep Liberty SUV sells for $23,000--about $5,000 more than rivals

-- 2001 minivans cost $500-$1,500 more to build than prior models

-- New car rollouts aren't staggered, so their marketing campaigns compete with one another

...Has Management Scrambling for Fixes

-- Options such as disk brakes and stereo components are being removed to trim costs

-- Sticker prices for some minivans are being cut

-- Chrysler is working with suppliers to shave assembly costs

Before it's here, it's on the Bloomberg Terminal.