Table: Tiscali Takes On the Telcos

CEO Renato Soru built Europe's largest independent ISP by acquiring troubled upstarts. To survive increasingly brutal competition with deep-pocketed phone companies, he must:

-- Consolidate acquisitions and pare costs at World Online

-- Boost advertising revenues

-- Expand presence in Germany, Britain, and Spain without draining cash reserves of $1.5 billion

-- Lure small and midsize business customers with attractive Internet-access and Web-hosting services

-- Bolster management ranks

Data: BusinessWeek

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