Those Mighty Mini Dots

Small online businesses thrive in dot-com consolidation

I was afraid it would come to this--just not so soon. Suddenly, the World Wide Web is looking like the Land of the Giants. Check out Nielsen//NetRatings' list of the 15 most-visited Web sites over the holidays: Online Goliath Amazon.com Inc. (AMZN) leads the way, with the help of partner Toys `R' Us (TOY)--a team that may well hasten the demise of the No. 2 site, troubled eToys Inc. (ETYS) Ten other sites are run by physical-world megachains such as Barnes & Noble Inc. (BNBN) and Wal-Mart Stores Inc. (WMT) A few years ago, who would have thought cyberspace would look so much like suburbia?

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