The Radical

Carly Fiorina's Bold Management Experiment At HP

Since taking over as chief executive of Hewlett-Packard Co. 18 months ago, Carleton S. "Carly" Fiorina has pushed the company to the limit to recapture the form that made it a management icon for six decades. Last November, it looked like she might have pushed too hard. After weeks of promising that HP would meet its quarterly numbers, Fiorina got grim news from the finance department. While sales growth beat expectations, profits had fallen $230 million short. The culprit, in large part, was Fiorina's aggressive management makeover. With HP's 88,000 staffers adjusting to the biggest reorganization in the company's history, expenses had risen out of control. And since new computer systems to track the changes weren't yet in place, HP's bean counters didn't detect the problem until 10 days after the quarter was over. "It was frantic. The financial folks were running all around looking for more dollars," says one HP manager.

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