Talk To Your E Shoppers

Retailers need to explain their policies to avoid hard feelings. Ads can help

Macy's, a store I've shopped at for years, is having sales without me. I have finely tuned radar that detects markdowns at Macy's flagship on 34th Street in New York. But online at Macy', there's a different schedule for sales and specials. For the first time since I was 16 and started paying attention to such things, I feel as if I'm out of the loop. What gives?

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