Maybe Old And New Media Can Mix

Time Inc.'s magazines are selling well on AOL

At a magazine publishing powwow last October in Bermuda, Robert W. Pittman, then co-chief operating officer-designate of the proposed AOL Time Warner Inc., slipped a little factoid into his speech: "500,000 new subscriptions sold on AOL in five months," he told the audience. Much of the conference had been focused on ways magazine publishers could deal with the recent collapse of the sweepstakes companies, which had put a big dent in new subscriptions. Now, Pittman was boasting how America Online Inc. had become a subscriptions engine for Time Inc., even before the AOL Time Warner deal had closed. Rival publishers must have hated him.

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