Run It Up The E Poll

For a quick, inexpensive run at market research, check out online surveyors Insight Express. They'll help you compose a survey online, then send it over the Web to any group you like--say, cell-phone users, college students, or Philadelphians. Within 48 hours, your data, complete with crosstabs, will be available online. Pricing depends on whom you need to reach: Fifty moms with babies runs $850, while 300 potential home buyers costs $4,900. That's cheap enough to poll-vault the competition.

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