New On Duh Bookshelves
Are you a dummy or an idiot? An entrepreneur or a small-business owner? Think carefully. Entrepreneurship for Dummies (IDG Books Worldwide, 2001) is joining The Complete Idiot's Guide to Being a Successful Entrepreneur (Alpha Books, 1999) and Small Business Resource Kit for Dummies (IDG Books Worldwide, 1998). The Complete Idiot's Guide is geared toward softies concerned about their employees. Entrepreneurship for Dummies is written for New Economy types who "move at Internet speed" and can leave the details to someone else. Small Business Kit for Dummies, perhaps the most helpful, offers guidance on everything from bank loans to motivating employees. Nothing for morons. Yet.