Gifts Of Gab

A startup's social conscience pays off

Three years ago, Gabrielle Melchionda weighed a deal that could literally have changed the face of Mad Gab's Inc., her then-$76,000 skin-care business in Portland, Me. An exporter with business in Turkey was offering her a $2 million contract to sell her all-natural Lip Lubes abroad. Insanely tempting? Well, yes, but Melchionda, then 26, turned it down. The reason: The exporter also sold weapons.

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