Ad Vantage: The Williams Sisters

The tennis phenoms take off as endorsers

The 2001 pro tennis season is barely under way, and already Venus and Serena Williams are heading for a grand slam--in endorsements, anyway. Right after Super Bowl XXXV on Jan. 28, Venus' five-year, $40 million deal with Reebok International (RBK)--the richest ever for a female athlete--will kick off with a commercial on the hot CBS series Survivor 2. The next day, Venus, 20, and her sister, 19, will begin promoting Avon Products Inc. (AVP) And in an about-to-be-announced campaign, the two will soon be chomping Wrigley's gum (WWY).

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