Bear Stearns Ups JC Penney to Attractive

Analyst Steven Kernkraut says the company will unveil a turnaround strategy at a March 2 investor meeting

Bear Stearns raised its investment rating on JC Penney (JCP ) to attractive from neutral, noting the department store company will unveil its turnaround strategy for its JC Penney and Eckerd franchises at an analyst meeting on March 2.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.