Toe To Toe With Ntt

In a fight for its life, eAccess went public--a highly unusual step in Japan

In a land of subtlety and understatement, Japan's Sachio Semmoto is not afraid to stand up and scream. That's not a typical winning formula for a Japanese entrepreneur taking on Nippon Telegraph & Telephone Corp., the country's former telecom monopoly that still controls 90% of the local market. But the industry veteran, 57, figures it's the only way to carve out a piece of Japan's emerging broadband market.

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