Vivendi's Messier: "Our Goal Is to Transform the Old Media Model"

After the merger with Universal, the media behemoth's CEO talks about new revenue models, cross-marketing, and the ongoing Napster challenge

Jean-Marie Messier, CEO of Vivendi Universal, is one of Europe's top New Economy executives. In December, he concluded the merger of Vivendi, the French media, Internet, telecom, and utility group, with Universal's media properties in Hollywood. The new company will be a giant in the entertainment business, rivaling the likes of Bertelsmann and AOL Time Warner. On Jan. 9, he talked to BusinessWeek editors in New York about his vision for Vivendi Universal and the future of the Net. Here are edited excerpts from the conversation:

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