Mazda's Mark Fields: "This Isn't Just a Restructuring Plan"

The CEO talks about what went wrong since Ford took over in 1996 and his efforts to get back in the fast lane

A little more than a year ago, marketing guru Mark Fields became CEO of Japan's Mazda Motor, the third president installed by controlling shareholder Ford Motor Co. in the past five years. Since then, slowing sales in Mazda's home market and currency-related losses from its European business have driven the auto maker back into the red. It expects to post a $458 million group net loss for the fiscal year ending Mar. 31, the first loss in three years.

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