Tapping Teens' Plastic Potential

While Visa and AmEx say their new cards teach fiscal responsibility, marketing experts worry that the products are just a ploy to hook kids early

The next time you're out shopping, standing in line behind teenagers, don't expect them to fish out a few wadded twenties as payment. If credit-card companies have their way, more teens will be using their own cards, complete with their names embossed on the pieces of plastic, to buy everything from the latest must-have pair of jeans to movie tickets.

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