Chrysler's New Boss: "The Clear Task Is to Stop the Bleeding"

CEO Dieter Zetsche describes the challenges he's confronting as he tries to turn the troubled division around

Dieter Zetsche is an exec on the griddle. The 47-year-old DaimlerChrysler veteran was named in November to head ailing Chrysler, which Daimler took over in 1998. Chrysler is now expected to lose $1.3 billion in 2000's fourth quarter -- on top of the $512 million it lost in the third. Zetsche is now developing a detailed turnaround plan that's expected to be announced next month. Meanwhile, the company has idled several plants for the remainder of January.

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