By Alex Salkever
As head of public relations for the venerable Kentucky liquor company Brown Forman, Phillip J. Lynch helps burnish the Jack Daniel's and Southern Comfort brands. When he received an e-mail last March with a digital image of a Southern Comfort billboard that had been altered to read "Liquid panty remover," Lynch took it for the prank it obviously was. He matter-of-factly replied to the sender, a colleague at another liquor company, that Brown Forman would never use such a slogan.
