Transportation

Last summer Yellow Corp. (YELL), the No. 1 trucking outfit in the U.S., got a peek into the future of the freight industry--thanks to a youthful wizard named Harry. Scholastic Inc. needed 150,000 copies of the latest Harry Potter book shipped to stores across the country, and it needed them delivered just minutes before midnight on July 8. A late delivery would disappoint thousands of kids lined up for Harry Potter and the Goblet of Fire; conversely, if the books arrived too early, leaks about the plot twists might ruin the hoopla that Scholastic had painstakingly built up around the title's release. Only a few years ago, the assignment would have been a real stretch for a general freight hauler such as Yellow. But the Overland Park (Kan.) trucker delivered with flying colors, say Scholastic executives.

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