Mel Karmazin, Viacom

Viacom Inc. (VIA.B) President and Chief Operating Officer Mel Karmazin quips that his biggest role in last summer's CBS hit Survivor was to fly to the South China Sea island ahead of filming and chow down on a couple of rats. "They wanted to make sure they were all right for the participants. Hey, what can I say? I'm a hands-on manager."

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